We might be midway through the Summer but still plenty of time to hop on some of the sustainable brand trends for the summer. Lucky for us sustainable fashion has become more common. 2018 is the year that more sustainable brands will find their sweet spot – the pool of eco-designer is growing and so are the fans! Increasing number of consumers are showing interest in how and where their products are made, pressuring retailers and brands to produce more responsibly and take on an ethical outlook. Here are the brands trending this summer:
Sustainable Clothing:
Cus is crafted with a conscience. The 9 principles that they follow on a daily basis to make their sustainable garments are the guidelines and the frame they work in: made in Barcelona, transparency and traceability, sustainably sourced, organic, recycling, natural dyes, socially responsible, eco-certified and low-carbon footprint. “We believe that real luxury comes from being part of all the process of creation” – they say.
Graciela Huam is our daily dose of knit inspiration. Its design is characterized by the unique combination of superb quality, innovative craftsmanship, sustainable lifestyle and traditional techniques handmade of knitwear in Peru, using only the most exclusive raw materials include Peruvian Alpaca, baby Alpaca, and the sought-after Pima Cotton.
Reformation is the ultimate cool brand for sustainable fashion. The founder credits her ingenious RefScale, an internal tool meant to calculate waste footprints, as what keeps her team accountable — last quarter, she says, the brand’s clothes created 53% less waste and used 77% less water than its competitors.
Sustainable Bags:
Alexandra Svendsen offers wonderful bags and purses are entirely made of bio-certified german leather. Each and every element of these bags come from Germany. Only a few metal parts originate from Italy.
Harolds has a clear vision: To create sustainable bags with a timeless design and exquisite craftsmanship. All the leather hides are leftovers – i.e. waste from food production. When it comes to cotton fabrics, Harolds makes sure they use yarn of certified organic quality.